A couple of days ago, I introduced Flourish Gems - bite-size distilled wisdom and inspiration - something that I have wanted to create for a while.

Now that I have a good workflow, I intend to create multiple gems each week. I appreciate that you may not want me in your inbox more regularly. Therefore, towards the end of this email, you can let me know if you would like me to send you these as I create them or if you would prefer a weekly round-up.

I'm going to get started talking about sales. Something so vital if you want to create an income doing the work you love, yet a subject that so many of us shy away from. Hopefully, these next few Gems may change your perspective a little...

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When I started my business, my relationship with sales was complex. I saw it as slightly unsavoury, a necessary part of entrepreneurship but not one I particularly enjoyed or felt aligned with. It felt at odds with my desire to make a positive difference. But then I read "Selling with Love" by Jason Marc Campbell, which completely transformed my perspective.

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Jason presents a compelling case for reframing sales as a powerful force for positive change. He invites us to approach selling with genuine care, integrity, and a focus on creating value.

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As he puts it:

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"When you see sales as the amazing tool that it is—a way of getting people to take action on what is genuinely believed to be a great investment for them—you can see it as a source of transformation in the world."

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This idea resonated with me. I started to view each sales conversation as an opportunity to share something of actual worth and to connect with someone I could meaningfully support. Selling became less about hitting targets and more about making a difference, one interaction at a time.

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Jason highlights how our society is shaped by the ideas, products, and services successfully "sold" to us, saying, "Our society reflects what has been sold to everyone, including all the ideas we endorse, the products we use, the services we subscribe to, the politicians who get elected, and the businesses that grow and thrive."

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This perspective emphasises the immense potential impact of heart-centred sales.

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So, my invitation is this: reflect on the positive change you want to create through your business.

How can you let that bigger purpose guide and infuse your sales process?

Take a moment to connect with your deeper why, and let it inform your approach to selling.

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As a practical step, I encourage you to define the specific transformation or value you aim to deliver to your ideal clients. This clarity will serve as your guiding star, ensuring that every sales interaction, no matter the medium, is infused with authenticity and love and keeping you focused on your mission.

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Remember, when we sell with integrity and a genuine desire to serve, we tap into a profound opportunity to improve our world.

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As Jason puts it, "If more people who are working at doing great things in the world learn to sell properly, we will finally get to see that world emerge faster than ever."

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It's certainly food for thought.

I would love your thoughts on selling - love it, hate it, indifferent? Hit reply and let me know.
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In the meantime, let me know if you want to receive these gems as I publish them or in a weekly roundup.

I've already published a few gems on my website - you can check them out here.​

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Until next time, take care

Louise

Louise Beattie

​Forge & Flourish​

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